Content Coordinator

• Support the delivery of Lifeblood’s donor centre marketing content strategy and enterprise influencer program
• 12-month fixed-term position with WFH flexibility – Melbourne location preferred
• Circa $90k + Superannuation + Salary Packaging

Discover life-giving possibilities

Life-giving donations for life-changing outcomes. Blood, plasma, platelets, breast milk, and even poo. Our donors provide them generously and have done for nearly 100 years. Changing lives always has and always will be our purpose.

It takes a workforce of champions to support them. Values led. Purpose driven. To innovate, research and develop new products. Support healthier communities. To guarantee supply and meet the demand of clinicians.

For the mum with breast cancer. The wounded police officer. The six-year-old with leukaemia.

Join us. Let’s grow our donor community, make people in Australia healthier and save lives. Pursuing life-giving possibilities together and united by one reason: life is the reason.

About the role

The Content Coordinator role supports the delivery and upkeep of two key Lifeblood initiatives.

Initiative one:  Blood donor centre marketing content strategy

This role is responsible for assisting in the development and management of engaging digital content aimed at blood donors across Lifeblood’s national network of donor centres. It requires strong organisational skills, cross-functional collaboration, and the ability to manage a fast-paced rollout with high visibility across the organisation.

Initiative two: Enterprise Influencer Program

This role will support the development of a scalable, brand-aligned influencer program that extends beyond traditional social media channels. The program will focus on engaging influential voices across diverse communities to foster advocacy and build trust in the brand within their networks. Success in this role requires strong interpersonal skills and cultural sensitivity, as it involves connecting with individuals from a broad spectrum of society.

Sound interesting? Here’s what we are looking for;

• 3–5 years’ experience in content management, marketing, or campaign coordination.
• Ability to work independently and collaboratively in a fast-paced, purpose-driven environment.
• Experience in Content Management System (e.g. DISE) or Social Media Management Tools (e.g. Meta Business Suite, Hootsuite).
• Detail-oriented, ensuring compliance and brand alignment.
• Ability to identify and proactively solve problems.

This is a 12-month fixed-term position rotating between WFH and our Melbourne Processing Centre. We are open to full-time, as well as 0.8 FTE. There is a requirement to be onsite 1-2 days per week at our West Melbourne office. Lifeblood is proud to accommodate flexible working and we are open to conversations around what this means to you.

Thrive in a diverse culture that cares for your wellbeing

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more.

Excited about this opportunity? Apply now and discover life-giving possibilities.

Next steps

When it comes to recruitment we like to move fast, this means we progress suitable candidates through the hiring process as soon as we can.

We are a 2025 Circle Back Initiative Employer and commit to respond to every applicant. You’ll hear from us with an outcome after your application has been reviewed and assessed.

If selected, you’ll be required to complete a few background checks and we’ll help you through this process.

If you require any adjustments during the recruitment process, please let us know.

For further details on this position, please contact Tayler on tdobbs@redcrossblood.org.au.
**Please note we cannot accept applications via email so please apply online

This vacancy is being managed directly by Lifeblood’s Talent Engagement team. We won’t accept candidates from external recruitment agencies on this occasion.