Loyalty Marketing Specialist

• Play a crucial part in fostering donor loyalty, boosting brand advocacy, and enhancing donor retention and engagement through the implementation of Lifeblood’s loyalty strategy
• Permanent full-time position with WFH flexibility – location flexible (Melbourne, Sydney, Brisbane, Adelaide)
• Circa 95k + Superannuation + Salary Packaging

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

In this role, you will play a crucial part in fostering customer / donor loyalty, boosting brand advocacy, and enhancing donor retention and engagement through the implementation of our loyalty strategy.

You will support the development and implementation of Lifeblood’s future loyalty programs, value propositions, and donor engagement initiatives. Collaborating closely with the Loyalty Manager, the Lifecycle Marketing team, Donor Experience counterparts, and various marketing and enterprise partners, you will contribute to the success of current programs and the delivery of future enhancements. 

Sound interesting? Here’s what we are looking for;

• Bachelor's degree in Marketing, Communications, Project Management or a related field. 
• Experience in a similar role in CRM/Loyalty programs or Customer Engagement Marketing.
• Experience supporting and contributing to a fast paced, multi-faceted project.  
• Involvement with and understanding of customer loyalty programs, including point earn and redeem structures, rewards, incentives, and tactical offers. 
• Proven analytical skills with the ability to interpret data and translate insights into actions. 
• Demonstrable understanding of consumer behaviour and desire to ‘know’ the customer.
• Excellent communication and stakeholder management skills, with the ability to collaborate across departments internally and with external partners. 
• Proactive contributor, problem solver and creative thinker that can deliver recommendations to improve the customer experience, processes, and deliver on business requirements. 
• Project management skills to support the process as well as executing the outcome.  
• Excellent written and grammatical skills; attention to detail and quality in all work, 
• High level of computer skills, with well-developed MS-Office suite skills  
• Experience in managing processes with sensitive data.  

This is a permanent full-time opportunity with a hybrid working environment based at one of our Processing Centres (Melbourne, Sydney, Brisbane, Adelaide). We may be open to part-time (0.8 FTE) for the right candidate. Lifeblood is proud to accommodate flexible working and we are open to conversations around what this means to you.

Thrive in a diverse culture that cares for your wellbeing

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more.

Excited about this opportunity? Apply now and discover a career filled with life-giving possibilities.

Next steps

When it comes to recruitment we like to move fast, this means we progress suitable candidates through the hiring process as soon as we can.

We are a 2025 Circle Back Initiative Employer and commit to respond to every applicant. You’ll hear from us with an outcome after your application has been reviewed and assessed.

If selected, you’ll be required to complete a few background checks and we’ll help you through this process.

If you require any adjustments in order to feel more supported during the recruitment process, please reach out to us.

For further details on this position, please contact Tayler on tdobbs@redcrossblood.org.au.
**Please note we cannot accept applications via email so please apply online

This vacancy is being managed directly by Lifeblood’s Talent Engagement team. We won’t accept candidates from external recruitment agencies on this occasion.