Loyalty Marketing Specialist

• Coordinate and support the delivery of the launch campaign for Lifeblood’s new Loyalty Program
• Fixed term position until April 2027, full time preferable and open to part-time - 100-110k base plus superannuation
• Flexible location with hybrid working - Melbourne preferable

Discover life-giving possibilities  

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

As a Loyalty Marketing Specialist, you’ll help shape how our donors feel about Lifeblood every time they connect with us. You’ll play a key part in strengthening donor loyalty, increasing our donations and lifting engagement by bringing our Loyalty strategy to life and continually finding ways to make it even better. Working collaboratively with multiple stakeholder groups across our organisation, you’ll support the development and delivery of Lifeblood’s loyalty programs, value propositions, and donor engagement initiatives. Your key deliverable will be coordinating the launch campaign for our new Loyalty Program.

Sound interesting? Here’s what we’re looking for: 

• Demonstrable Campaign Management experience delivering a program or product launch across a large organisation

• Project management skills and experience to support the execution of the product launch

• Understanding of consumer behaviour and how to use communication channels for direct response and engagement.
• Exceptional communication, presentation and stakeholder‑engagement skills, including the ability to build strong, trusting relationships remotely as well as in person.

Wellbeing & Benefits

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.

In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following: 

• Ability to purchase additional annual leave 
• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment 
• 14 weeks paid parental leave - no waiting period for either parent 
• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone 
• Plus, many more! 

Excited about this opportunity and meet the criteria of the role? Apply now and discover a career filled with life-giving possibilities.

Next steps

When it comes to recruitment we like to move fast, this means we progress suitable candidates through the hiring process as soon as we can. 

We are a 2026 Circle Back Initiative Employer and commit to respond to every applicant. You’ll hear from us with an outcome after your application has been reviewed and assessed.

If selected, you’ll be required to complete a few background checks and we’ll help you through this process. 

If you require any adjustments to feel more supported during our recruitment process, please reach out to us. 

For information regarding the recruitment process, please contact Meg on MeHolding@redcrossblood.org.au

**Please note we cannot accept applications via email so please apply online  

This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t accept candidates from external recruitment agencies on this occasion.