Media and Content Officer

• Permanent full-time opportunity
• Offering salary bracket $75k - $90k base + Super + Salary Packaging
• Based at our Melbourne Processing Centre + WFH flexibility

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: life giving donations, for life changing outcomes. Together, we want to help you build a fulfilling career with Lifeblood.
 

About the role  

The Media and Content Officer will work with the Media and CEO Communications team to promote Lifeblood’s work, build brand awareness and support Lifeblood’s reputation with internal and external audiences. 

The focus of this role will be media relations, social media, content creation and communications support, using accurate and engaging storytelling to increase understanding of Lifeblood’s work. The role will also support CEO communications and broader corporate affairs priorities by developing communications materials, creating social media and multimedia content and helping deliver consistent communications across channels.

The role will be responsible for coordinating Lifeblood’s video and photo newsroom, including taking photos, filming and editing video content for media opportunities and executive communications.

Reporting to the Senior Media Manager, Strategic Engagement, the Media and Content Officer will support the Media and CEO Communications team to execute proactive local, regional and national media opportunities, prepare media materials for spokespeople, and work with colleagues across marketing, internal communications and other teams on campaigns and integrated communications activities.

This is a challenging, busy role with lots of variety and interaction with a wide range of internal and external stakeholders including donors, recipients and their families, and health service providers.

Sound interesting? Here’s what we’re looking for: 

• Bachelor’s degree level qualifications in communications, journalism or public relations or professional experience in these fields
• A demonstrated understanding of the fundamentals of communications and corporate affairs, including media relations, stakeholder communications, communications governance, media release writing, media planning and story pitching.
• Experience filming and editing news-style content
• A good news sense and a keen consumer of a variety of news outlets
• Good time management, planning and organisational skills with the ability to prioritise and meet deadlines
• A mature approach and understanding of the sensitivities of Lifeblood’s work, including the privacy of donors, recipients, and their families.
• Ability to develop new media contacts and stakeholder relationships
• Excellent writing and editing skills, with the ability to tailor content for multiple channels
• Excellent verbal communication, interpersonal and presentation skills 

This is a junior-level opportunity suited to someone with a few years of experience who is ready to take the next step in their career. The role offers the opportunity to build on your existing experience, take on greater responsibility and continue developing your skills within a collaborative and supportive environment.

Benefits and Wellbeing

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.

In addition to being a part of an organisation that is the heartbeat of the nation, you will have access to the following:

• Ability to purchase additional annual leave
• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment
• 14 weeks paid parental leave - no waiting period for either parent
• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone
• Plus, many more!

Is Lifeblood your reason? Apply NOW!

We’re proud to be a Circle Back Initiative Employer for 2026 and commit to respond to every applicant. You’ll hear from us once your application has been reviewed. 

If this advert is still live, we're still accepting applications. We encourage you to apply as soon as possible, as opportunities can progress quickly.

Have a question about the role or do you need support or adjustments during any stage of the recruitment process? Email Sami, our AI Careers Assistant, at careers@redcrossblood.org.au. To help Sami provide the most relevant information, please include the role title and location in your email. Sami can assist with common recruitment questions, and if your enquiry requires additional support, it will be escalated to our Talent Acquisition team.

Please note: we can’t accept applications sent directly to this email address.

This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t be accepting applications from external recruitment agencies for this role.