Partnerships Marketing Specialist

• Deliver marketing programs that fuels partnership growth and saves lives

• Turn strategy, value propositions and campaigns into action  

• Flexible location with hybrid working – salary from $90-100k + superannuation + salary packaging     

Discover life-giving possibilities     

We’re looking for a Partnerships Marketing Specialist to deliver integrated, insight‑led marketing activity across Lifeblood’s Partnerships channels. You’ll be supporting acquisition, activation and long‑term partner engagement. With a strong focus on B2B demand generation, you’ll take vertical strategies, customer value propositions (CVPs) and program priorities and turn them into practical, multi‑channel marketing campaigns and partner‑facing communications. You’ll help extend national campaigns into partnership contexts, coordinate marketing assets across channels, and ensure all activity is consistent, compliant and effective. 

Key responsibilities   

• Execute multi‑channel B2B demand‑generation campaigns (LinkedIn, email, webinars, associations) 

• Translate CVPs and vertical strategies into actionable marketing plans and assets 

• Adapt national campaigns (e.g. IPAW, Christmas, NBDW) into partnership and industry contexts 

• Coordinate creative briefs, approvals and asset delivery across Brand, Studio and Digital teams 

• Deliver marketing and communication assets that support partner acquisition, onboarding and retention 

• Support development of partner toolkits, onboarding packs and vertical content 

• Work closely with Partnerships teams to activate opportunities and meet business needs 

• Contribute to campaign reporting, performance insights and optimisation 

• Ensure all marketing activity meets brand, compliance and quality standards 

Sounds interesting? Here’s what we’re looking for:    

• Experience coordinating and executing multi‑channel marketing campaigns 

• LinkedIn campaigns, email marketing, webinars or association partnerships 

• Segmentation, industry targeting or campaign performance tracking 

• Supporting partner events, activations or marketing enablement 

• Exposure to B2B or partnership marketing environments 

• Confidence managing creative workflows, approvals and competing priorities 

• Strong attention to detail and commitment to brand consistency 

• Ability to work collaboratively across cross‑functional teams  

Wellbeing & Benefits   

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.   

In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following:    

• Ability to purchase additional annual leave    

• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment    

• 14 weeks paid parental leave - no waiting period for either parent    

• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone    

• Plus, many more!