Senior Manager Brand Strategy & Program

• Bring an exciting new brand strategy and platform to life through strategic execution and team leadership
• Newly created role: Salary $155k - $170k + Super + Salary packaging benefits
• Ideally Melbourne based but open to other locations – hybrid working environment

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role  

At Lifeblood, we’ve built a powerful brand strategy and platform designed to connect deeply with Australians, spark advocacy, and inspire a movement of donors. Now, we’re looking for a Senior Brand Strategy & Program Manager to continue its momentum, someone who can turn strategy into signature experiences, partnerships, and content to build long term brand equity, driving business and brand growth outcomes.

As our Senior Brand Strategy & Program Manager, you’ll lead the development of an annual plan anchored in our newly formed brand platform, including our value propositions, brand essence, pillars, and personality traits. You’ll lead a team of professionals across partnerships, social and content, experience, and governance to align activity with the Masterbrand strategy and ensure every initiative is consistent and impactful. You will champion the brand at every opportunity. You’re a brand storyteller who can influence at all levels of the organisation and inspire a brand-led culture.

What you’ll do:

• Brand health & performance: Oversee brand tracking and translate insights into initiatives that elevate impact and reputation.
• Annual brand plan: Develop a brand plan and roadmap that translates strategy into actionable programs across your designated remit.
• Cross-channel activation: Drive a coordinated program of work across partnerships, social, content, experience, and brand governance, working closely with channel leads who deliver the work.
• Team leadership & influence: Lead a passionate team of channel owners with clarity, vision, and strategic alignment. You’ll work closely with teams across Marketing, the broader business and external partners.
• Brand champion: You’ll be able to confidently articulate the power, influence, and value of a brand across the organisation. Through storytelling, education, and leadership, you’ll build internal understanding and advocacy, ensuring brand is not just seen as a function, but embraced as a driver of reputation, connection, and growth.

Sound interesting? Here’s what we’re looking for: 

• Visionary thinking and a deep understanding of how to build, grow, and protect brand value in a complex, evolving landscape.
• Proven leadership in brand management, ideally within large organisation with at least 10 years’ experience.
• Excellent people leadership skills and recognised as an expert in brand building, with an understanding of social channels, partnerships and activations.
• Exceptional ability to align brand strategy with business objectives and customer needs.
• Strong stakeholder management and storytelling skills, you influence with clarity and purpose, leading cross-functional collaboration that achieve excellent outcomes.
• A curious mind and critical thinker who thrives on problem-solving and is passionate about cultivating a brand-led culture.
• A passion for building meaningful connections between brand and audience with experience in managing and assessing reputational brand risks.

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.

In addition to being a part of an organisation that is the heartbeat of the nation, you will have access to the following:

• Ability to purchase additional annual leave
• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment
• 14 weeks paid parental leave - no waiting period for either parent
• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone
• Plus, many more!

Excited about this opportunity? Apply now and discover a career filled with life-giving possibilities.
 

Next steps

We are a 2025 Circle Back Initiative Employer and commit to respond to every applicant. You’ll hear from us with an outcome after your application has been reviewed and assessed. For further details on this position, or if you require adjustments during any stage of the recruitment process, we encourage you to reach out to Tayler Dobbs via tdobbs@redcrossblood.org.au.

**Please note we cannot accept applications sent directly to this email please use the online portal to apply