Social Media Lead

• Lead and own the content strategy, performance and optimisation across major social platforms
• Shape Lifeblood’s social media presence to grow donor engagement through national campaigns
• 12 month parental leave cover, $110-118k + superannuation + salary packaging

About the role

We’re looking for an experienced Social Media Lead to take ownership of how we show up on social media channels; leading content planning, execution and performance to drive real impact. You’ll lead the development and delivery of social media content that builds brand trust, inspires action and grows our donor community. This is your chance to shape how Lifeblood connects with millions of Australians.

Key Responsibilities:

• Lead the creation and delivery of a rolling social media content calendar
• Create engaging written and video content across multiple platforms
• Own performance reporting, insights and continuous optimisation
• Partner with internal teams and external agencies to source and produce content
• Support national and local campaigns across social channels
• Build strong relationships across the organisation to bring stories to life
• Balance creativity with data to drive measurable outcomes (growth, retention, acquisition)

Sound interesting? Here’s what we’re looking for: 

• Proven experience (2-3 years) owning social media content development and delivery across major platforms for a large organisation – we’re looking for more than social media coordination
• Strong storytelling capability with the ability to tailor content to different audiences
• Experience analysing performance data and using insights to improve engagement outcomes
• Confidence creating content (copy + basic video production)
• Strong stakeholder management and collaboration skills
• Experience with tools such as Brandwatch, Hootsuite or Google Analytics are desirable

Wellbeing & Benefits   

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.   

In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following:    

• Ability to purchase additional annual leave    
• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment    
• 14 weeks paid parental leave - no waiting period for either parent    
• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone    
• Plus, many more!    

Is Lifeblood your reason? Apply NOW!

We’re proud to be a Circle Back Initiative Employer for 2026 and commit to respond to every applicant. You’ll hear from us once your application has been reviewed. 

In the mean time if you have questions about this role, or need support or adjustments during any stage of the recruitment process, please contact us at careers@redcrossblood.org.au. Our AI careers assistant can help with common questions and connect you with our Talent Acquisition team if required.  

Please note: applications sent directly to this email address cannot be accepted 

This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t accept candidates from external recruitment agencies on this occasion.